Product news, guides and best practices for WhatsApp, RCS & email marketing.
From 1 October 2026, Meta charges for every service message your business sends inside the 24-hour customer service window — but the first 1,000 per phone number, per month, are free. Here is the complete INR rate card, what Splashify Pro bills on top, and what it actually costs an Indian brand.
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A business WhatsApp number is an asset printed on your website, cards and ads — so changing it needs care, or customers keep messaging a dead number. This 2026 guide covers all three "changes": switching the phone number, converting personal to business, and migrating to the API — the exact steps for each, and how to lose no chats or customers.
WhatsApp Status is the free marketing tool most businesses ignore — Stories inside WhatsApp that reach the one audience that already trusts you: contacts who have your number. This 2026 guide covers how to use Status for business, 12 ideas that convert, how to see viewers, the honest limits, and how the new Status ads let you reach beyond your contacts.
An auto-reply catches the customer who messages at 11pm or while you're busy — answering instantly, setting expectations, and keeping the lead warm. This 2026 guide shows how to set up greeting, away and quick-reply messages on the free WhatsApp Business app, where those tools run out, and how to build real keyword and chatbot auto-replies on the API.
WhatsApp still has no built-in scheduler — and the "Tools → Schedule message" option some sites mention doesn't exist. This 2026 guide covers every method that actually works: SKEDit on Android, Shortcuts on iPhone (with a catch), browser extensions on Web, and cloud scheduling on the Business API — plus what each one can't do.
WhatsApp Communities tie related groups together under one name with an admin-only announcement group that reaches everyone at once — up to 5,000 members across 50 groups. This 2026 guide covers how to create and manage a Community, how it compares to groups and Channels, the limits, and when it's the wrong tool for customer messaging.
WhatsApp Channels give you free, unlimited one-way reach inside the Updates tab that 1.5 billion people check daily. This 2026 guide covers how to create a channel, how to grow it, what's new (paid subscriptions and promoted channels), how it compares to groups and broadcasts — and the honest limits to know before you build a strategy on it.
Creating a WhatsApp Business account is free and takes five minutes — but the number you pick, whether you convert your personal WhatsApp, and what you name it are easier to get right the first time. This 2026 guide walks through every step, plus using a landline, converting an existing number, and the difference between the app account and the API account.
Moving WhatsApp between Android and iPhone is now free and official in both directions — but each direction uses a different method, and Android → iPhone only works before the new iPhone is set up. This 2026 guide covers both transfers step by step, what moves and what doesn't, and how to fix the common failures.
WhatsApp doesn't store your chats on its servers — if your phone goes, so do they. This 2026 guide shows how to back up on Android (Google Drive) and iPhone (iCloud), restore on a new phone, turn on encrypted backup safely, move between Android and iPhone, and fix the most common backup failures.
You no longer need two phones or a risky mod app. WhatsApp now lets you run two accounts natively on both Android and iPhone — and you can also pair WhatsApp with WhatsApp Business. This 2026 guide covers all three official methods step by step, what you need (a second number), and the one method that will get you banned.
White-labelling the WhatsApp Business API lets agencies sell messaging under their own brand, set their own pricing and keep the margin — without becoming a Meta partner or building anything. This 2026 guide covers how the model works, the real economics with INR numbers, what to look for in a platform, and how to launch.
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