Product news, guides and best practices for WhatsApp, RCS & email marketing.
From 1 October 2026, Meta charges for every service message your business sends inside the 24-hour customer service window — but the first 1,000 per phone number, per month, are free. Here is the complete INR rate card, what Splashify Pro bills on top, and what it actually costs an Indian brand.
White-labelling the WhatsApp Business API lets agencies sell messaging under their own brand, set their own pricing and keep the margin — without becoming a Meta partner or building anything. This 2026 guide covers how the model works, the real economics with INR numbers, what to look for in a platform, and how to launch.
WhatsApp Business Calling lets businesses make and receive voice calls right inside WhatsApp — data-only, encrypted, with no PSTN charges or DLT registration. This 2026 guide covers what it is, how the Calling API works, pricing, availability in India, use cases and best practices.
The WhatsApp Business API lets businesses message customers at scale with automation, chatbots and a team inbox. This complete 2026 guide explains what it is, how it differs from the WhatsApp Business app, what it costs, the new Cloud API and Coexistence, how to get set up, and how to get verified.
Estimate your monthly WhatsApp Business API cost in seconds. Enter your marketing, utility and authentication message volumes and our free calculator shows your bill using Meta's 2026 India rates — provider markup and 18% GST included.
How much does the WhatsApp Business API cost in India in 2026? A clear breakdown of Meta's per-message rates by category, the platform fee and markup layer, GST, worked cost examples, and how to cut your messaging bill.
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